When it comes to selling a luxury property, we aren’t just selling a home. We are selling a dream. In order to sell that dream, we need to create a compelling story with our luxury property as the main character and present that story in an engaging digital storybook.

Consider hiring virtual assistance — and do not fear! Our world has become so accustomed to working remotely, and technology has kept up with it.

With these tools, you have the advantage of keeping the lender in the palm of your hand, staying on top of the daily mortgage rates in real time and having the qualification tools to help your clients find the best solution for their home loan needs.

All successful businesses (and Realtors) have a business plan, and if you have never created one, then now is better than ever to put one together.

During 2021, resident techie Anne Ewasko shed light on new realty apps, design tools and more.

Most of us brokers are now seeing 40-50% of our inquiries coming in from online leads, and every day we are taking risks with these unknown prospects.

“This will be the first time a home lender will provide an end-to-end ‘mortgage-as-a-service’ solution through Salesforce Financial Services Cloud — a platform that thousands of financial institutions already heavily rely on.” — Rocket Cos. Vice Chairman and CEO Jay Farner

CRMs are the roots of our trees that grow our business. Having an efficient and cost-effective platform that is protected for one to nurture is crucial to our success.

SHOWforME, BrokerAssist and Showami are all helpful apps for new or busy brokers: like Uber for real estate!

As real estate brokers, we need to understand our hyperlocal market, and there are ways that you can slice and dice the data so that you can provide the real picture for your clients in a very clear and concise way.