Technically Speaking
Stay on top of the constant stream of new digital tools on the market for brokers and agents. We’ve got you covered on everything from apps to CRMs in our monthly column dedicated to all things proptech.
REAL Messenger, 1060 and Ri.la are the trending real estate apps to keep your eyes on in 2023. Here are their pros and cons.
A picture can say a thousand words, but did you know that your property images can do even more by using computer vision technology?
Analytics and data visualization have emerged as winning real estate strategies in a society where data is viewed as gold.
Do you ever wonder how super agents are able to generate so much business? Believe it or not, many of them are cold-calling, and they are able to do it en masse using power dialers.
With the advancement of tech-based real estate services, customers can easily estimate the value of their homes without involving a Realtor. The big question is, how accurate are they?
Every month, we bring you the latest with Technically Speaking: a savvy column written by Anne Ewasko, a veteran Realtor — and longtime techie. Check out which tech pieces fascinated our readers most during 2022.
Success requires a solid reputation, and getting positive reviews is key to surviving in this business. So check out two review platforms: RateMyAgent and Testimonial Tree.
If you’re still using paper and pencil to register guests at your open houses, then it’s time to get on board with technology that will make your life easier.
Check out Freshdesk, an intuitive, omnichannel customer support platform which digitizes your customer engagement.
Providing a 3D floor plan where buyers can virtually immerse themselves into the space is key to securing an in-person viewing.
There is a tool that will make you become more productive, help grow your real estate business and manage your clients effectively. The name of this tool is Folio.
For agents still putting off video marketing, it’s not too late to get started in learning to create high-quality video content for each property you list and to market it yourself.
Chatbots are becoming the Holy Grail of communication and customer care in real estate. But it becomes increasingly challenging when you have to manage these relationships by yourself.
When it comes to selling a luxury property, we aren’t just selling a home. We are selling a dream. In order to sell that dream, we need to create a compelling story with our luxury property as the main character and present that story in an engaging digital storybook.
Consider hiring virtual assistance — and do not fear! Our world has become so accustomed to working remotely, and technology has kept up with it.
With these tools, you have the advantage of keeping the lender in the palm of your hand, staying on top of the daily mortgage rates in real time and having the qualification tools to help your clients find the best solution for their home loan needs.