Providing a 3D floor plan where buyers can virtually immerse themselves into the space is key to securing an in-person viewing.

There is a tool that will make you become more productive, help grow your real estate business and manage your clients effectively. The name of this tool is Folio.

For agents still putting off video marketing, it’s not too late to get started in learning to create high-quality video content for each property you list and to market it yourself.

Chatbots are becoming the Holy Grail of communication and customer care in real estate. But it becomes increasingly challenging when you have to manage these relationships by yourself.

When it comes to selling a luxury property, we aren’t just selling a home. We are selling a dream. In order to sell that dream, we need to create a compelling story with our luxury property as the main character and present that story in an engaging digital storybook.

Consider hiring virtual assistance — and do not fear! Our world has become so accustomed to working remotely, and technology has kept up with it.

With these tools, you have the advantage of keeping the lender in the palm of your hand, staying on top of the daily mortgage rates in real time and having the qualification tools to help your clients find the best solution for their home loan needs.

All successful businesses (and Realtors) have a business plan, and if you have never created one, then now is better than ever to put one together.

During 2021, resident techie Anne Ewasko shed light on new realty apps, design tools and more.

Most of us brokers are now seeing 40-50% of our inquiries coming in from online leads, and every day we are taking risks with these unknown prospects.