Do you ever wonder how super agents are able to generate so much business? Believe it or not, many of them are cold-calling, and they are able to do it en masse.
Cold-calling is still a tried-and-true method for generating business, but it can become tedious, time consuming and oftentimes takes a back seat to more modern ways of communicating with prospects. Technology has simplified this process and provides an efficient way of managing your call loads. The secret sauce behind these super agents is the power dialer.
What is a power dialer?
A power dialer is an auto-dialer that quickly helps you place calls in quantity while also managing voicemails, hang-ups and incorrect numbers. They work off of lists of your contacts or from lead lists that you have sourced for potential customers. They will contact the numbers one or more at a time, pausing others upon connection of a call before going to the next.
Benefits of power dialers
With an automated dialing system in place, agents can make up to five times more daily calls than they normally complete manually. The efficiency of having a power dialer in place saves countless hours of individually dialing each number and tracking the results. It’s truly a “numbers” game — the more people you are able to contact, the better your chances of scoring new customers.
3 Top power dialers used by super agents:
RedX is ideal for agents driven to make cold calls and aggressively interact with fresh leads. It is also among the most reasonably priced. The RedX Power Dialer places a continuous stream of calls through your computer or mobile device. When someone picks up the phone, you are immediately connected, and as soon as they hang up, the dialer has the following call ready. RedX also offers lead data and scripts so you know precisely what to say when someone answers. This is a great system if you want to start cold-calling FSBOs or expired listings, or even for circle prospecting around a new listing.
Vulcan7 is cold-calling software that will provide not only power dialer capabilities, but also a CRM with access to leads through partnerships and APIs for expired listings, FSBOs, FRBOs and pre-foreclosure leads to agents. It is also the most expensive due to the high caliber of its lead services. They include a straightforward CRM, a dialer and a circle prospecting tool, which are ideal for agents who like circling prospects once a sale is closed or a new listing is acquired.
The Mojo Dialer software stands out due to its exclusive copper-based technology that provides crystal-clear call quality and multi-line dialing capabilities. The prospecting packages offered in Mojo’s lead store are a little less expensive than others on the market. Included is a lead-management CRM to keep your leads organized. They provide a variety of lead types to choose from that can be very targeted depending on your needs.
Which power dialer is best for you?
Choose the one that has the lead options you are looking for. Determine what your sales goals are and if your budget fits your needs. Make a commitment to become an expert cold-caller. In time, as you perfect your skills, you will see that your power dialing can turn you into one of those super agents!
Anne Ewasko is a veteran Realtor in the Chicago area and a longtime techie. Visit her at anne.luxhomechicago.com.