Improving Your Business

Stories, articles and advice aimed at improving your business

RE/MAX Co-Founder Dave Liniger: Embracing change is the key to long-term success in real estate

“Curiosity is essential. Regularly ask, ‘How can I make my business better?’ ” writes RE/MAX co-founder Dave Liniger. His new book “The Perfect 10” is out soon.

How to find real estate leads on Instagram

Instagram has become an invaluable tool for agents looking to expand their reach and generate client leads.

What to ask before investing in real estate leads

Leads are the lifeblood of a thriving real estate business, and the decision to invest in them should be approached with caution and strategy.

Strategies to maximize your real estate lead generation in 2024

For real estate professionals, lead generation is not just a skill but a necessity. Innovative strategies are key to attracting clients.

3D home tours, customization and other keys to reaching today’s new-construction buyers

One of the biggest hurdles facing residential builders is raising awareness of their projects among prospective buyers, according to Zillow’s recently released new-construction consumer housing trends report.

Compass launches new tool to help agents and team leaders track performance

Compass recently announced the start of its new Performance Tracker, designed to help agents track and analyze their business metrics.

Top Producer Software now offers lead generation

The real estate software provider Top Producer is launching a new product: Social Connect, the company’s first-its-kind lead generation tool.

How real estate marketing is evolving with Seattle’s housing climate

Seattle Agent spoke with four brokers to find out how they are reaching clients and marketing in this ultra-competitive market.

How brokers in Seattle and beyond are incorporating TikTok into their business

Real estate brokers are using TikTok’s short-form videos to showcase their knowledge and humor, as well as their listings.

Realtors are writing listings with AI… Can you spot the difference?

The AI program ChatGPT creates home listings with desired industry lingo, dropping real estate buzzwords with apparent ease. Can you tell the difference?

Two tech tools to create your own 3D floor plans

Providing a 3D floor plan where buyers can virtually immerse themselves into the space is key to securing an in-person viewing.

John L. Scott CEO J. Lennox Scott shares the essentials for client consultations in a shifting market

The COVID stimulus-fueled real estate market frenzy is over, and now things are downshifting to what’s considered a strong market.

Residential Real Estate Council to provide MoxiWorks HR tools through Broker Solutions 

The tools include MoxiEngage, a CRM specifically designed for real estate agents; MoxiPresent, a comparative market-analysis presentation tool; and MoxiHub, a brokerage intranet. 

Tips for new real estate agents breaking into a hot housing market

Seattle Agent spoke with four of the Puget Sound region’s leading real estate executives to get their advice for new agents trying to break into this red-hot market.

Seattle’s MoxiWorks acquires lead nurturing platform ActivePipe

Real estate technology platform MoxiWorks recently announced the acquisition of ActivePipe, a lead nurturing platform for real estate professionals.

What’s the future of Seattle real estate for 2022?

While buyer preferences for more space — both inside and outside the home — remain and supply chain issues continue to stifle home construction efforts, other factors, such as the potential increase in interest rates, are expected to change the game in 2022.

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