Improving Your Business

Stories, articles and advice aimed at improving your business

How brokers in Seattle and beyond are incorporating TikTok into their business

Real estate brokers are using TikTok’s short-form videos to showcase their knowledge and humor, as well as their listings.

Realtors are writing listings with AI… Can you spot the difference?

The AI program ChatGPT creates home listings with desired industry lingo, dropping real estate buzzwords with apparent ease. Can you tell the difference?

Two tech tools to create your own 3D floor plans

Providing a 3D floor plan where buyers can virtually immerse themselves into the space is key to securing an in-person viewing.

John L. Scott CEO J. Lennox Scott shares the essentials for client consultations in a shifting market

The COVID stimulus-fueled real estate market frenzy is over, and now things are downshifting to what’s considered a strong market.

Residential Real Estate Council to provide MoxiWorks HR tools through Broker Solutions 

The tools include MoxiEngage, a CRM specifically designed for real estate agents; MoxiPresent, a comparative market-analysis presentation tool; and MoxiHub, a brokerage intranet. 

Tips for new real estate agents breaking into a hot housing market

Seattle Agent spoke with four of the Puget Sound region’s leading real estate executives to get their advice for new agents trying to break into this red-hot market.

Seattle’s MoxiWorks acquires lead nurturing platform ActivePipe

Real estate technology platform MoxiWorks recently announced the acquisition of ActivePipe, a lead nurturing platform for real estate professionals.

What’s the future of Seattle real estate for 2022?

While buyer preferences for more space — both inside and outside the home — remain and supply chain issues continue to stifle home construction efforts, other factors, such as the potential increase in interest rates, are expected to change the game in 2022.

Seattle Mayor Durkan extends eviction moratorium

The moratoriums for residential and commercial evictions have been extended thru January 15, 2022 — prolonging the safety net for renters impacted by COVID-19.

Did you miss Guaranteed Rate’s Master Class on agent excellence? We’ve got you covered.

The webinar features real estate experts Amy Duong Kim, Compass Chicago; Michelle Fermin, Century 21 North East Boston; and Collette McDonald, eXp Atlanta and is moderated by Agent Publishing cofounder and publisher Marci Sepulveda.

Top Seattle agents give 4 tips on how to win a bidding war

We spoke with top agents in the Seattle metro area — Jill Petersen, Coldwell Banker Bain; Lisa Molinaro and Marianne Barkman, Molinaro-Barkman Team at John L. Scott Real Estate; Heather Maddox, Windermere Real Estate; and Eleanor Payne, Realogics Sotheby’s International Realty — what they’re doing to come out on top.

Four attributes Seattle-area brokerages look for when recruiting top agents

We spoke with Seattle-area real estate leaders to learn what they look for when recruiting agents to their firm — some of their answers might surprise you.

U.S. Supreme Court rejects CDC eviction moratorium

The nationwide eviction moratorium put into place by the Centers for Disease Control last year will end sooner than expected, following a ruling by the U.S. Supreme Court.

Welcome to the Clubhouse: Why are brokers flocking to this new app?

Agents are swearing by the year-old Clubhouse app that allows more than 10 million users to host town hall-style audio-only forums on various topics.

Evocalize introduces a blueprint for recruiting real estate agents

Exit Realty has enabled its brokers and agents to use Evocalize’s new blueprint to recruit agents on the Google Display Network.

Check out this tech tool used by luxury brokers

“There is technology out there that has already been built for you to reach these elites — you just need to know the shortcuts on how to tap into it.” — Anne Ewasko

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