By the time a homeowner requests a listing presentation, interviews an agent or begins preparing a property for market, an important part of the decision-making process may already be over. 

Seattle-area Realtors are being asked to do more than ever.  Clients want guidance on rates, pricing, inventory, affordability, neighborhood shifts, new construction and the right time to move. At the same time, buyers and sellers have more information than

Real estate is a visual business, making Instagram a natural fit for agents.

The real estate industry in 2026 is more tech-driven, data-informed, and digitally sophisticated than ever.

Seattle Agent chatted with five local brokers who recently took the plunge and moved their business to a new brokerage. Here’s what they had to say about onboarding, emails, timing, tough conversations and more.

HomeSmart’s yard signs will now have QR codes and NFC (Near Field Communication) tags allowing home shoppers to access property details.

We tested three AI tools commonly used by real estate agents: ChatGPT, Microsoft Copilot and Google Gemini.

CoStar Group Inc., a global real estate information marketplace, will acquire Matterport, which pioneered the development of “digital twins”: the 3D capture method which can deliver photorealistic, virtual home tours.

Seattle Agent spoke with four of the Puget Sound region’s leading real estate executives to get their advice for new agents trying to break into this red-hot market.

“Curiosity is essential. Regularly ask, ‘How can I make my business better?’ ” writes RE/MAX co-founder Dave Liniger. His new book “The Perfect 10” is out soon.

Instagram has become an invaluable tool for agents looking to expand their reach and generate client leads.

Leads are the lifeblood of a thriving real estate business, and the decision to invest in them should be approached with caution and strategy.

One of the biggest hurdles facing residential builders is raising awareness of their projects among prospective buyers, according to Zillow’s recently released new-construction consumer housing trends report.

Compass recently announced the start of its new Performance Tracker, designed to help agents track and analyze their business metrics.

The real estate software provider Top Producer is launching a new product: Social Connect, the company’s first-its-kind lead generation tool.

Seattle Agent spoke with four brokers to find out how they are reaching clients and marketing in this ultra-competitive market.