We tested three AI tools commonly used by real estate agents: ChatGPT, Microsoft Copilot and Google Gemini.

CoStar Group Inc., a global real estate information marketplace, will acquire Matterport, which pioneered the development of “digital twins”: the 3D capture method which can deliver photorealistic, virtual home tours.

Seattle Agent spoke with four of the Puget Sound region’s leading real estate executives to get their advice for new agents trying to break into this red-hot market.

“Curiosity is essential. Regularly ask, ‘How can I make my business better?’ ” writes RE/MAX co-founder Dave Liniger. His new book “The Perfect 10” is out soon.

Instagram has become an invaluable tool for agents looking to expand their reach and generate client leads.

Leads are the lifeblood of a thriving real estate business, and the decision to invest in them should be approached with caution and strategy.

For real estate professionals, lead generation is not just a skill but a necessity. Innovative strategies are key to attracting clients.

One of the biggest hurdles facing residential builders is raising awareness of their projects among prospective buyers, according to Zillow’s recently released new-construction consumer housing trends report.

Compass recently announced the start of its new Performance Tracker, designed to help agents track and analyze their business metrics.

The real estate software provider Top Producer is launching a new product: Social Connect, the company’s first-its-kind lead generation tool.

Seattle Agent spoke with four brokers to find out how they are reaching clients and marketing in this ultra-competitive market.

Real estate brokers are using TikTok’s short-form videos to showcase their knowledge and humor, as well as their listings.

The AI program ChatGPT creates home listings with desired industry lingo, dropping real estate buzzwords with apparent ease. Can you tell the difference?

Providing a 3D floor plan where buyers can virtually immerse themselves into the space is key to securing an in-person viewing.

The COVID stimulus-fueled real estate market frenzy is over, and now things are downshifting to what’s considered a strong market.

The tools include MoxiEngage, a CRM specifically designed for real estate agents; MoxiPresent, a comparative market-analysis presentation tool; and MoxiHub, a brokerage intranet.