Top Coach: 5 hits from 2021

by Seattle Agent

Top Coach is a unique feature which highlights different agent voices across the nation. These contributors write about what interests and offer pertinent advice in this changing market. And it’s never too late to learn. Check out the five Top Coach items which most interested our readers during 2021.

No. 5: Real estate coaches agree — this is the most powerful way to build a personal brand

“Actions speak louder than words. Bringing your brand promise to life with exceptional service is the best way to create loyal fans of your business.” — Buffini & Co.

No. 4: Edutainment is here to stay! How to incorporate IG Reels, TikTok and YouTube Shorts into your 2022 plan

“As I’ve always said, I think it’s important that agents and brokers create content not just for the sake of content, but there is a tremendous value in building a content library that goes with you wherever you go.” — Katie Lance, founder and CEO of Katie Lance Consulting

No. 3: 9 Tips to start 2022 with the momentum you created in 2021

“If you can go into the 2022 selling season with your mind right, a well-thought-out business plan and your momentum in place, you will have a terrific start to the year.” — Jim Miller, Executive Vice President Designated Managing Broker — City Offices, Jameson Sotheby’s International Realty

No. 2: Are you squandering the best real estate economy in decades?

“We’re experiencing the greatest real estate economy in decades, if not my entire lifetime. There’s so much opportunity out there right now. But far too many agents are squandering it.” — Tom Ferry, Ferry International, LLC

No. 1: Welcome to the real estate paradox

“Welcome to the real estate paradox: we always want more, we seek differentiation, we yearn for opportunity, we need more money, but we don’t change.” — Sandesh Bilgi, Vice President of Global Learning, Sotheby’s International Realty

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