From smarter offers to AI-powered tools and financial freedom — meet the REACH startups reshaping real estate.

Building a luxury real estate brand starts with a luxurious website, says Malte Kramer, founder and CEO of Luxury Presence.

NAR signaled its intent to continue its Clear Cooperation policy, but the debate over the issue has not subsided. Brokerage leaders weigh in.

Four real estate titans — Kamini Rangappan Lane of Coldwell Banker Realty; Amy Lessinger of RE/MAX; Mike Miedler of Century 21; and Robert Reffkin of Compass — share their insights on the year ahead.

We tested three AI tools commonly used by real estate agents: ChatGPT, Microsoft Copilot and Google Gemini.

Staying top of mind in real estate requires a regular presence on social media and a little strategy: Know where your audience is and give them the information they want.

You don’t need to be an influencer. However, every working agent should manage some type of social media presence, if only to demonstrate you’re still in business.

Matt Laricy debuted his real estate video podcast Laricy Live on YouTube five years ago. Today, he has 32,000 subscribers.

Three real estate CEOs — Victor Ciardelli, Erik Doersching and Thad Wong — explain what needs to happen in real estate for a robust year.

Downward-trending mortgage rates and a strong job market will bring homebuyers back to the table, according to NAR Chief Economist Lawrence Yun.

A wave of homebuilding is expected to start up in 2024 and run through the end of the decade, according to the NAHB.

While buyer preferences for more space — both inside and outside the home — remain and supply chain issues continue to stifle home construction efforts, other factors, such as the potential increase in interest rates, are expected to change the game in 2022.