To Erin Alexander, marketing is about being consistent, relevant and able to connect with past, current and potential future clients. As CEO and “top social butterfly” of Finally Social Marketing Company, she helps real estate professionals, mortgage lenders, and title and escrow executives do all three.

Finally Social provides both online and print marketing strategies that boost brand awareness and sales. Alexander and her team tailor digital marketing services to each client’s needs, from social media management and branding to website and logo design.

“Social media can be confusing, stressful and time-consuming,” Alexander says. “We encourage our clients to focus on their business, and we take care of their marketing.”

Alexander and her team are known for their ability to translate a client’s vision into effective branding materials. The company has earned six consecutive Best of Kirkland awards for marketing and advertising and now qualifies for the 2024 Kirkland Business Hall of Fame.

Born and raised in Portland, Oregon, Alexander has lived in Kirkland for 34 years and has a majority of clients in King and Snohomish counties.

Alexander sold cars for 15 years before switching to real estate in 2012, the same year the LA Dodgers drafted her son. “I got a job as a real estate assistant and loved it,” she says. “I took care of the website, marketing, social media, CRM, email marketing, print marketing, paperwork and the NWMLS. Agents in the office started coming to me for marketing advice and then a title rep suggested I start my own marketing company. So, I did. Ten years later, Finally Social is still going strong with a team of three people.”

A Certified Real Estate Instructor, her insider’s view of the industry comes through in her work. When not working, Alexander often visits the Portland Zoo and enjoys vacationing near local wildlife parks.