Final Offer

Final Offer aims at enhancing transparency and efficiency in real estate transactions, changing the way the negotiation process was once traditionally handled. The company is said to empower sellers and listing agents by providing a competitive, transparent environment where buyers can view real-time offers and understand sellers’ priorities. This approach fosters informed decision-making and strategic negotiations, benefiting all parties involved. Since its inception, Final Offer has expanded its reach, partnering with brokerages in 13 states and a number of Canandian provinces where it is redefining the home buying and selling experience.

Final Offer Co-founder and Chief Strategy Officer Tim Quirk said, “What our platform has been able to do is it’s been able to insert an element of trust through being able to be upfront with the process that’s being run when it comes to accepting offers on the home, as well as being more upfront with what the seller is looking for in the house.”

Interestingly, Final Offer conducted a survey and asked thousands of agents if they find it hard to differentiate themselves from other agents, and a striking 88% of agents said yes. Final Offer’s platform aims to fill that need by using a new way to negotiate that buyers/sellers have not experienced before. 

The Final Offer team also offers training for brokerages to give agents a better understanding of what’s going on in the market and learn about the platform. In addition, webinars are offered every week to educate agents and brokerages. 

On the consumer side, Quirk said that home buyers and sellers are intrigued by data and real time information on what’s happening in the housing market, which makes Final Offer an avenue to increase engagement and improve traction when buying or selling a home as compared to traditional marketing. 

All of these benefits to the real estate industry were amplified when Final Offer participated in the REACH program. Quirk said REACH helped tremendously with getting the word out about what Final Offer is all about and what it can do for agents and brokerages. In addition, REACH helped Final Offer establish its place in the changing dynamics of the real estate industry.

Quirk said, “Really what [REACH has] been able to do is help us accelerate our learnings of how the industry works, really been able to help us craft our positioning and messaging in the space, as well as understanding how the industry works.”

RealScout

RealScout specializes in collaborative home-search solutions for agents and their clients. The platform offers a suite of tools, including branded home-search portals, interactive listing comparisons and lead-management features, all designed to enhance agent-client engagement. With recent updates such as RealScout Pro+ and the Auto Nurture feature, the platform continues to evolve, offering automated outreach and enhanced CRM integrations to support agents in nurturing leads and closing more transactions.

RealScout Co-founder and CEO Andrew Flachner said, “RealScout helps solve the ‘leaky funnel’ problem that most real estate professionals face — where leads and opportunities are lost due to inconsistent follow-up. The platform transforms what many agents call their ‘dead-a-base’ (stale database of contacts) into an active source of deals through automated nurture.”

RealScout also provides agents with visibility into client search behavior and preferences, along with automatically engaging leads with personalized home-listing alerts, home-value reports and market updates. 

On the technical front, the platform integrates seamlessly with popular CRM systems and includes tools like Search Links, which help agents attract new leads through social media and other marketing channels.

“The REACH program was transformative for RealScout’s growth trajectory,” Flachner said. “We significantly expanded our network, building meaningful relationships with industry leaders across brokerage executives, MLS operators and strategic partners who became instrumental to our expansion.”

Flachner added that one of REACH’s most valuable benefits was the executive access it provided.

“We gained direct access to decision-makers at major brokerages that would have taken years to develop organically,” Flachner said. “This accelerated our ability to prospect and close enterprise deals, dramatically shortening our sales cycles.”

Participating in REACH gave the RealScout team access not only to key decision-makers, but also to strategic insights that, according to Flachner, helped refine their go-to-market approach and product strategy.

Tongo

Tongo is a financial services company that focuses on providing tailored financial solutions for commission-based professionals, particularly real estate agents. Recognizing that traditional banking systems often overlook the unique financial needs of self-employed individuals, Tongo aims to bridge this gap by offering tools that help users manage and grow their businesses with confidence.

Co-founder and CEO Brandon Wright said, “The financial world is built for salaried professionals and the companies that employ them. Tongo levels the playing field by giving brokerages and agents the tools to get low-cost access to capital, budgeting and savings tools within the first payroll-like solution for real estate and a payments platform that can send and receive money instantly.”

Tongo offers benefits to brokerages by serving as a streamlined, dedicated platform for efficiently managing commission payouts and collecting desk fees. Additionally, it provides a firm’s agents with access to commission advances that are affordably priced like a credit card but function with the flexibility of a line of credit — helping agents maintain cash flow without financial strain.

Tongo also works with agents specifically, allowing these commission-based professionals to enjoy the financial stability typically reserved for salaried employees. Through its platform, users can access features like insurance enrollment, high-yield savings and retirement accounts — all seamlessly integrated into a payroll dashboard that allows for automatic contributions. This approach transforms how independent professionals manage their income and plan for the future.

Achieving product-market fit was largely in part due to Tongo’s participation in the REACH program, Wright added. The awareness of industry problems and opportunities, in addition to connectivity to brokerages and technology leaders, propelled Tongo forward. 

“While in the program and after, REACH pulls us into the current of industry events we wouldn’t have thought to attend, where we meet partners and customers that we didn’t know existed,” Wright said.

The saying “it takes a village” could not ring more true to the Tongo team, as they have found not just friends but advisors who engage in their journey as a company.

“REACH was the gift that keeps on giving,” Wright said, “The team is engaged: I can’t say enough about their engagement and ability to leverage on our behalf the vast array of network and resources at their disposal. Finally, it’s a club of really great founders that I’ve learned a lot from.”

Real Grader

Real Grader was founded with a mission to empower real estate professionals and those in related industries by providing the tools and training needed to thrive in the digital space. Through innovative solutions like the proprietary Instacard, a shareable digital business card, and comprehensive services such as Digital Optimization and the Influencer Program, Real Grader helps users measure, manage and maximize a real estate agent’s online presence and reputation.

Real Grader Co-founder and CEO Alex Montalenti said, “We help busy real estate professionals move to digital and become more productive. We have empowered 100,000 real estate professionals to leverage technology and AI to achieve their personal, professional and financial goals through their real estate business growth.”

Montelenti said that RealGrader gives real estate agents tools such as social media management, reputation management, digital marketing training, digital branding and digital business cards.

RealGrader’s Instacard is now said to be trusted by members of several associations, including the Miami Association of REALTORS®, the California Association of  REALTORS®, the North Carolina Association of  REALTORS®, the Long Island Board of  REALTORS® and the Central Panhandle Association.

Montelenti added, “We help provide consistency and compliance. We help brands and agents alike.  We give them the systems, education and tools they have been missing to succeed.”

Receiving mentorship through the REACH program only propelled RealGrader’s mission forward. The RealGrader team’s experience was not only transformative but unforgettable, Montelenti said, as the program accelerated its growth from the start. REACH helped RealGrader establish a “powerful partnership” with the National Association of  REALTORS®, which included delivering the company’s most impactful, nationally promoted webinars. 

“The program became a catalyst for exponential growth, enabling us to scale efficiently, drive profitability and increase adoption within brokerages nationwide,” Montelenti said. “Beyond the business outcomes, the community itself is extraordinary. It’s more than a program — it’s a family of founders, united by common challenges and driven to lead and innovate in our respective markets. The network effect is undeniable, with new relationships and collaborations continuing to flourish long after the program ends.”